Multiple Choice
Which of the following statements about telemarketing is true?
A) Telemarketing costs a lot more money than personal selling.
B) As an IMC medium, telemarketing is far superior to personal selling.
C) Telemarketers simply take orders.
D) The effectiveness of telemarketing is weakened when it is combined with other direct-response media.
E) Telemarketing is an example of one of two types of direct-sales strategies.
Correct Answer:
Verified
Correct Answer:
Verified
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