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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 17: Relationship Building: Direct Marketing, personal Selling, and Sales Promotion
  5. Question
    More Often Than Not,the Choice Between the Focus on Share
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More Often Than Not,the Choice Between the Focus on Share

Question 62

Question 62

True/False

More often than not,the choice between the focus on share of market or on retention and loyalty is a short-term versus long-term trade-off.

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