A Media Buyer Has Been Instructed to Buy Billboards in Phoenix,San

Multiple Choice

A media buyer has been instructed to buy billboards in Phoenix,San Antonio,Los Angeles,and Miami.His customer wants the billboards to be in areas where its target audience-Hispanic females-will most likely see it.Short of flying to each location and personally selecting a site,what can the media buyer do to satisfy his customer?

A) The media buyer can use the annual billboard report issued by the American Advertising Association.
B) The media buyer can use a global positioning system.
C) The media buyer can use a national plant operator that provides a lifestyle-location service.
D) The media buyer can use computer software associated with VALS2.
E) There is nothing the media buyer can do except fly to the cities and inspect each location personally.