Multiple Choice
To introduce interior decorators to its product line,Hanson Glassworks has decided to mail miniature reproductions of turn-of-the-century Tiffany lamps to all large design company owners,defined as more than $10 million annual sales.Each handcrafted miniature lamp will cost the company almost $250 to buy and mail.What,if anything,is potentially wrong with this strategy?
A) The FTC forbids the giving of specialty items valued at more than $25.
B) The design company owners could perceive the miniature as a bribe.
C) The replica is being used as a premium.
D) Typically, gift recipients do not feel obligated to reciprocate.
E) There is nothing potentially wrong with this strategy.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Which of the following color combinations should
Q3: What is the basic unit of sale
Q4: Planners for a trade-show booth or exhibit
Q5: A media buyer has been instructed to
Q6: Terminal posters:<br>A) are viewed as an inexpensive
Q8: The construction of trade-show booths and exhibits
Q9: Packaging serves marketers in only three major
Q10: Standardized structures come in three basic forms.They
Q11: Which of the following is NOT an
Q12: Painted bulletins are very costly,but some advertisers