Question 1

Electronic junk mail is also called:

Accepted Answer

A)  spam. 
B)  responsible e-mail. 
C)  solicited e-mail. 
D)  RSS. 
E)  blogs.

Question 2

The Internet is a global network of computers that communicate with one another through _____ which are common rules for linking and sharing information.

Accepted Answer

A)  interfaces 
B)  interstitials 
C)  functionalities 
D)  portals 
E)  protocols

Question 3

List three important distinctions between the Internet and traditional media.

Accepted Answer

The answer of List three important distinctions between the Internet...

Question 4

Which of the following statements about Internet users is true?

Accepted Answer

A)  Less than 20 percent of Internet users are female. 
B)  The Internet does not exhibit the cultural diversity that is so readily visible in our population. 
C)  The average Internet user is steadily getting younger. 
D)  The majority of Internet users have some college education. 
E)  Citizens of developing countries make maximum usage of the net.

Question 5

The two main companies that help in the media planning process on the Internet are Nielsen-Online and _____.

Accepted Answer

A)  comScore 
B)  internetworldstats.org 
C)  Versign 
D)  Wikipedia 
E)  ICANN

Question 6

Mention three reasons why an advertiser would NOT want to use the Internet as its advertising medium.

Accepted Answer

The answer of Mention three reasons why an advertiser would...

Question 7

_____ generally refers to unsolicited,mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.

Accepted Answer

A)  Self-mailer 
B)  Spam 
C)  Firewall 
D)  Statement stuffer 
E)  Cracker

Question 8

What is the most basic form of Internet advertising?

Accepted Answer

A)  E-mail ad 
B)  Search engine ad 
C)  Banner ad 
D)  Interstitial 
E)  Internet classified ad

Question 9

_____ are small pieces of information that get stored in your Web browser when you load certain Web sites.

Accepted Answer

A)  Worms 
B)  Trojans 
C)  Cookies 
D)  Viruses 
E)  Digital signatures

Question 10

FrugalReader.com is an Internet lending library in which people list and lend their own books and borrow books from other members.It asks satisfied customers to invite their friends to join and rewards them when their friends join.This is an example of:

Accepted Answer

A)  viral marketing. 
B)  a meta ad. 
C)  marquee banner advertising. 
D)  spam. 
E)  an interstitial.

Question 11

What is spam?

Accepted Answer

The answer of What is spam?...

Question 12

_____ is often cited as an example of the new Internet philosophy that the future of the Web is in companies that encourage user sharing and collaboration.

Accepted Answer

A)  Ebay 
B)  Google 
C)  Wikipedia 
D)  Amazon 
E)  Youtube

Question 13

The _____ is the page customers are directed to when they use their mobile phones to access the Web.

Accepted Answer

A)  Index 
B)  Landing page 
C)  Deck 
D)  Banner 
E)  DSL

Question 14

Which of the following would be a major concern for a national electronics retailer that wants to advertise its video and hand-held games via the Internet given that it would like to provide 15-second previews of its games?

Accepted Answer

A)  Poor reach 
B)  The interactive nature of the medium 
C)  Inability to provide in-depth information 
D)  Prospecting 
E)  Advertorials

Question 15

What are digital video recorders also known as?

Accepted Answer

The answer of What are digital video recorders also known...

Question 16

Fun K Town is a gaming Web site for children that use its games to promote sugary breakfast cereals through the playing of the site's games.Fun K Town is one of a number of Web sites maintained by food companies that target children under age 12.This is an example of which type of Internet advertising?

Accepted Answer

A)  Viral marketing 
B)  A meta ad 
C)  Marquee banner advertising 
D)  Spam 
E)  Sponsorship

Question 17

Traditionally,media content has been delivered through _____ networks in which a hub,such as a TV station,distributes content to many receivers.

Accepted Answer

A)  centralized 
B)  pivotal 
C)  peripheral 
D)  distributed 
E)  decentralized

Question 18

Two main companies that help in the media planning process on the Internet are:

Accepted Answer

A)  Google and DoubleClick. 
B)  DoubleClick and Atlas DMT. 
C)  Craigslist and eBay. 
D)  AdForum and Co Score. 
E)  Nielsen-Online and ComScore.

Question 19

Explain any one disadvantage of Internet advertising.

Accepted Answer

The answer of Explain any one disadvantage of Internet advertising....

Question 20

The majority of people who use the Internet are well-educated,upscale,white males.

Accepted Answer

A) True 
 B)False

Exam 15: Using Digital Interactive Media