An Advertiser That Wants to Add Weight and Drama to Its

Multiple Choice

An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and then ship the finished ad to the publisher to get it placed in the magazine at a premium price.This is called a(n) :

A) island half.
B) insert.
C) second cover.
D) junior unit.
E) full unit.