Multiple Choice
Every issue of a particular magazine contains an ad for manufacturers of quality animal housing.What kind of discount will this advertiser most likely receive from the publisher of this magazine?
A) Frequency discount
B) Trade promotion
C) Service allowance
D) Presentation discount
E) Nonprofit discount
Correct Answer:
Verified
Correct Answer:
Verified
Q41: An insertion order consists of the date
Q57: A particular magazine is aimed at business
Q58: Horizontal publications are very effective advertising vehicles
Q59: Island halves are similar to junior units
Q60: The owner of a fabric store has
Q61: National newspaper advertising rates are on average
Q63: A weekly newspaper's cost per thousand is
Q65: An advertiser that wants to add weight
Q66: A retail magazine meant for corporate executives
Q67: A tearsheet is:<br>A) another term for an