Multiple Choice
Which of the following statements about dates that affect advertising purchases in magazines is true?
A) The controlled date is the date printed on the cover.
B) The closing date is the date all material must be in the publisher's hands for a specific issue.
C) The press dates that affect purchases of advertising in magazines are cover date, on-sale date, in-hand date, and closing date.
D) The publication date is the date the magazine is actually issued.
E) Printing date is the date when the payment payable by an advertiser to the publisher falls due.
Correct Answer:

Verified
Correct Answer:
Verified
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