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  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 11: Creative Execution: Art and Copy
  5. Question
    The Headline for an Ad for Aetna Insurance,"Choose a Hospital
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The Headline for an Ad for Aetna Insurance,"Choose a Hospital

Question 58

Question 58

True/False

The headline for an ad for Aetna Insurance,"Choose a hospital based on information,not just location" is an example of a benefit headline.

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