Multiple Choice
An ad for PUR water filters has a photo which shows a woman enjoying a glass of water from her PUR water filter while her dog is on the counter gnawing on a freshly cooked turkey.The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."
A) institutional
B) picture-caption
C) dialog/monolog
D) device
E) straight-sell
Correct Answer:
Verified
Correct Answer:
Verified
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