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Brighton Is a Purse Manufacturer That Developed a Line of Red

Question 69

Multiple Choice

Brighton is a purse manufacturer that developed a line of red heart-shaped purses to sell on Valentine's Day.The headline of the ad in which the purses were introduced read,"Share your heart!" Brighton used a(n) _____ headline.


A) question
B) curiosity
C) benefit
D) testimonial
E) command

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