Multiple Choice
The headline reads,"Equine Nutrition Take Hoof Care to a New Pinnacle," and the _____ copy explains what the product does and how it does it to improve equine health.
A) institutional
B) picture-caption
C) dialog/monolog
D) device
E) straight-sell
Correct Answer:

Verified
Correct Answer:
Verified
Q59: The _ is responsible for assembling the
Q60: A commercial for Baileys Irish Cream,a liqueur,shows
Q61: The biggest challenge in approval is keeping
Q63: An icon,a visual image representing some idea
Q65: A _ copy depends on wordplays,humor,poetry,rhymes,great exaggeration,gags,and
Q66: A(n)_ is an overall orderly arrangement of
Q67: The ad's headline reads,"This allergy season,help prevent
Q68: In the _,which is drawn to the
Q69: Brighton is a purse manufacturer that developed
Q84: Why do advertisers use institutional copy?