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A Full-Page Ad for BR111,a Company That Manufactures Exotic Hardwood

Question 25

Multiple Choice

A full-page ad for BR111,a company that manufactures exotic hardwood flooring,shows an elegantly dressed woman admiring her beautiful new wood floor.The only copy on the page is the company's logo and its Web address.This is an example of a(n) _____ copy.


A) institutional
B) picture-caption
C) dialog/monolog
D) device
E) straight-sell

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