Multiple Choice
Ads for Travelers Insurance feature an umbrella,which represents the protection provided by the company.Because this image cuts across national boundaries and is readily understood in other countries,the umbrella can be called a(n) :
A) icon.
B) logotype.
C) perceptual image.
D) signature.
E) international attribute.
Correct Answer:
Verified
Correct Answer:
Verified
Q16: In a _,the artist draws to the
Q17: The art director creates the _ to
Q18: Which of the following is NOT a
Q19: Slogans serve as brief,repeatable positioning statements.
Q20: List and briefly describe the six body
Q23: For best results,where in the print ad
Q24: The additional smaller headline that generally appears
Q25: A full-page ad for BR111,a company that
Q26: To be effective,television commercials should:<br>A) build depth
Q88: Once the best ad design is chosen,the