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Imagine an Ad for a Radio Station Showing Two Disparate

Question 49

Multiple Choice

Imagine an ad for a radio station showing two disparate commuters in their cars listening to drive-time radio.One has a blissfully content smile on her face,while the other looks exaggeratedly concerned and stressed.The announcer,"One of these commuters is relaxing to Soft Rock 94.Can you guess which one?" According to the creative pyramid,this type of comparative advertising can be used to build an ad's:


A) potential exposure.
B) awareness.
C) interest.
D) credibility.
E) puffery.

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