Multiple Choice
Imagine an ad for a radio station showing two disparate commuters in their cars listening to drive-time radio.One has a blissfully content smile on her face,while the other looks exaggeratedly concerned and stressed.The announcer,"One of these commuters is relaxing to Soft Rock 94.Can you guess which one?" According to the creative pyramid,this type of comparative advertising can be used to build an ad's:
A) potential exposure.
B) awareness.
C) interest.
D) credibility.
E) puffery.
Correct Answer:

Verified
Correct Answer:
Verified
Q44: Value-based thinkers are better able to embrace
Q45: Why do creatives incubate a concept when
Q46: How do the creatives establish credibility for
Q47: Visual and verbal metaphors can be used
Q48: Art direction is the:<br>A) integration of the
Q50: When the art director was asked to
Q51: Ads that are characterized by negatively originated
Q52: What is the first step in the
Q53: What is the last step in developing
Q54: In its ads,Aleve pain reliever is compared