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In Its Ads,Aleve Pain Reliever Is Compared to Advil and Bayer

Question 54

Multiple Choice

In its ads,Aleve pain reliever is compared to Advil and Bayer aspirin.According to the ads,one Aleve gives relief for twelve hours; the other pain relievers have to be taken every four hours.This type of comparison ad can be used to build an ad's:


A) interception.
B) awareness.
C) psychological screen.
D) credibility.
E) puffery.

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