What's the Opportunity Cost of Taking an Unfair Advantage in a Deal

Multiple Choice

What's the opportunity cost of taking an unfair advantage in a deal?

A) Probably nothing, if the transaction is only taking place once.
B) Building a reputation for being untrustworthy if the deal is likely to be repeated.
C) Future deals may not occur or may come at a much higher cost.
D) All of these statements are true.