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    Marketing Management Study Set 4
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    Exam 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
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    There Are Times When Marketers Forget That Marketing Is Not
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There Are Times When Marketers Forget That Marketing Is Not

Question 21

Question 21

Multiple Choice

There are times when marketers forget that marketing is not just a department and they fail to market the dashboard to __________.


A) Customers
B) Suppliers
C) Key stakeholders
D) The accounting group
E) The finance area

Correct Answer:

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