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    Marketing Management Study Set 4
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    Exam 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
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    When Your Boss,Fernando,says That You Need a ROMI of 5
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When Your Boss,Fernando,says That You Need a ROMI of 5

Question 23

Question 23

Multiple Choice

When your boss,Fernando,says that you need a ROMI of 5.0,he is describing the __________ for the marketing investment.


A) Risk factor
B) Suitability factor
C) Total rate
D) Hurdle rate
E) All of these

Correct Answer:

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