A Marketing Audit May Be Needed in Any of the Following

Multiple Choice

A marketing audit may be needed in any of the following situations except when ____________.

A) The firm is about to undergo a major rebranding initiative
B) Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
C) A new creative agency is coming onboard
D) A recent change has occurred in top management
E) the schedule calls for a routine audit to be done