Taking a Dashboard Approach to Marketing Metrics Goes a Long

Multiple Choice

Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning.However,several potential pitfalls exist in its execution such as ________.

A) Overreliance on "inside-out" measurement
B) Too many tactical metrics and not enough strategic insight
C) Forgetting to market the dashboard internally
D) All of these
E) Both overreliance on "inside-out" measurement and too many tactical metrics and not enough strategic insightThe pitfalls of using the dashboard approach include:1. Overreliance on "inside-out" measurement.2. Too many tactical metrics; not enough strategic insight.