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    Exam 9: Service As the Core Offering
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    One of the Strategies of a Service Company Is to Take
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One of the Strategies of a Service Company Is to Take

Question 41

Question 41

Multiple Choice

One of the strategies of a service company is to take its intangible service and make it __________.


A) More tangible
B) More like other companies in the industry
C) Less understandable
D) Look like a brand that people like
E) All of these

Correct Answer:

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