Firms That Are Customer-Centric Exhibit a High Degree of Customer

Multiple Choice

Firms that are customer-centric exhibit a high degree of customer orientation.This means that they _______________.

A) Instill an organization-wide focus on understanding customers' requirements
B) Generate an understanding of the marketplace and disseminate that knowledge to everyone in the firm
C) Align system capability internally so that the organization can respond effectively with innovative, competitively differentiated, satisfaction-generating foods and services
D) Both instill an organization-wide focus on understanding customers' requirements and Generate an understanding of the marketplace and disseminate that knowledge to everyone in the firm
E) Instill an organization-wide focus on understanding customers' requirements, Generate an understanding of the marketplace and disseminate that knowledge to everyone