Once a Customer Begins to Have a Positive Experience with a Service

Multiple Choice

Once a customer begins to have a positive experience with a service provider and builds a relationship with the firm,_______________.

A) Customer loyalty tends to be less than for products
B) Customer loyalty tends to be greater for services than for products
C) Customer loyalty is the same between services and products
D) Customer loyalty is an upward sloping curve that accelerates as it hits the zone of indifference
E) None of these