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    Marketing Management Study Set 4
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    Exam 9: Service As the Core Offering
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    _____________ Is the Period During Which a Customer Interacts in Any
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_____________ Is the Period During Which a Customer Interacts in Any

Question 34

Question 34

Multiple Choice

_____________ is the period during which a customer interacts in any way with a service provider.


A) Service encounter
B) Moment of truth
C) Service period
D) Service quality
E) None of these

Correct Answer:

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