Multiple Choice
Over the years Maytag has earned a reputation as reliable and durable,so when John decided to buy a new Maytag washing machine,he was willing to pay more for it.This is an example of the _____ dimension of brand equity.
A) Brand assets
B) Brand association
C) Brand awareness
D) Brand loyalty
E) Perceived quality
Correct Answer:
Verified
Correct Answer:
Verified
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