KFC Is Very Protective of Its "Seven Herbs and Spices

Multiple Choice

KFC is very protective of its "Seven Herbs and Spices" recipe intellectual property,which,in the view of the company,gives them a significant competitive advantage over other chicken restaurants,and will use any legal resource available to protect its patented formula.This is an example of the _____ dimension of brand equity.

A) Brand assets
B) Brand association
C) Brand awareness
D) Brand loyalty
E) Perceived quality