Because of Its Reputation for Excellent Flavor and Increasing Energy,NRG

Multiple Choice

Because of its reputation for excellent flavor and increasing energy,NRG Beverages is able to charge a price premium for its products.However,NRG must continue to validate the reasons for this premium price to its customers.This is an example of linking the ______ benefit of brand equity to marketing strategy.

A) Perceived quality
B) Brand image
C) Brand connections
D) Perceived bonuses
E) Brand loyalty