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The Producers of a Successful Animated Television Program for Children

Question 38

Multiple Choice

The producers of a successful animated television program for children entered in agreements with restaurants and toy manufacturers right to use the brand in exchange for a set fee or percentage of sales.This is an example of _______.


A) Family branding
B) Store branding
C) Stand-alone branding
D) Co-branding
E) Licensing

Correct Answer:

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