Lever Brothers,a Worldwide Leader in Consumer Products,follows a Brand Strategy

Multiple Choice

Lever Brothers,a worldwide leader in consumer products,follows a brand strategy in its personal care division with nine brands (AXE,Dove,Lifebuoy,Lux,Ponds,Rexona,Sunsilk,Signal,and Vaseline) that operate independently of one another.This is an example of _______.

A) Family branding
B) Store branding
C) Stand-alone branding
D) Co-branding
E) National branding