The American Marketing Association Defines _____ as "A Name,term,sign,symbol,or Design,or

Multiple Choice

The American Marketing Association defines _____ as "a name,term,sign,symbol,or design,or a combination of them,intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors."

A) Brand identity
B) Brand
C) Brand momentum
D) Brand equity
E) Brand symbols