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Heinz Recently Changed the Shape of Its Ketchup Packages from a Pouch

Question 62

Multiple Choice

Heinz recently changed the shape of its ketchup packages from a pouch to a tub because product testing revealed that the tubs created less mess for consumers.This is an example of the ______ objective of packaging.


A) Usage promotion
B) Aesthetic
C) Communication
D) Harmony
E) Protection

Correct Answer:

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