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An Example of an "Essential Benefit" of a Plane Ticket

Question 56

Multiple Choice

An example of an "essential benefit" of a plane ticket is _______.


A) Getting the lowest price possible by shopping BOTS
B) Getting a person to buy from a particular airline
C) Getting a person from one place to another
D) Getting a person to think about the food, liquor, and baggage handling of the airline
E) Getting the person to buy based on unessential items in the product offering

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