Multiple Choice
An example of an "essential benefit" of a plane ticket is _______.
A) Getting the lowest price possible by shopping BOTS
B) Getting a person to buy from a particular airline
C) Getting a person from one place to another
D) Getting a person to think about the food, liquor, and baggage handling of the airline
E) Getting the person to buy based on unessential items in the product offering
Correct Answer:
Verified
Correct Answer:
Verified
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