Multiple Choice
In the decline stage of the PLC,price is pressured as a result of _______.
A) Consumers forgetting about the brand
B) New companies forging ahead in the market and offering lower prices to gain market share
C) Suppliers giving the firm price concessions, but not helping with the reduction in market size
D) Competitors dropping price and costs remaining high due to lower sales volume
E) None of these
Correct Answer:
Verified
Correct Answer:
Verified
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