Multiple Choice
When products like cell phones have been aimed as a safety device for working women and moms,one way to find "new" markets is to _________.
A) Add features to the phones
B) Sell added benefits to the existing customers
C) Reposition the existing products to new markets
D) Alter the billing so more people can afford the product
E) All of these
Correct Answer:

Verified
Correct Answer:
Verified
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