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An Individual Moves Through Stages Before Adopting a Product

Question 43

Multiple Choice

An individual moves through stages before adopting a product.The awareness stage is characterized as ________.


A) The stage where customers find they have a passion for the product
B) Having the most significance in the new-product adoption process
C) Know of the product, but have insufficient information to move forward through the adoption process
D) The stage where customers feel, see, and touch the product
E) None of these

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