Multiple Choice
Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.
A) The cost of the product and the quality
B) The way the 4Ps work with one another
C) The customer's needs and wants and what the product has to offer
D) The product and advertising
E) The salesperson and the customer at a personal level
Correct Answer:
Verified
Correct Answer:
Verified
Q58: Family life cycle has declined in importance
Q59: In general,B2B segmentation is more straightforward than
Q60: At one time,specialized companies catered to markets
Q61: The CRM process cycle may be divided
Q62: Marketing planning is the first phase of
Q64: Geographic segmentation is a useful but _<br>A)Necessary
Q65: McDonald's fell victim to confused positioning with
Q66: Approaches to geographic segmentation include all except
Q67: Customer satisfaction is defined as _.<br>A)The degree
Q68: Companies sometimes pick a one-market strategy.This segmentation