Multiple Choice
At one time,specialized companies catered to markets segmented by race.Today ______.
A) The segments are indistinguishable
B) The segments have declined in size
C) The segments have become targets of mainstream businesses that offer specialized products
D) The segments all buy the same products
E) The segments lack differentiation
Correct Answer:
Verified
Correct Answer:
Verified
Q55: Every zip code in the United States
Q56: Firms that develop such close relationships with
Q57: Firms considering their positioning statements frequently use
Q58: Family life cycle has declined in importance
Q59: In general,B2B segmentation is more straightforward than
Q61: The CRM process cycle may be divided
Q62: Marketing planning is the first phase of
Q63: Positioning relies on the communication of one
Q64: Geographic segmentation is a useful but _<br>A)Necessary
Q65: McDonald's fell victim to confused positioning with