Multiple Choice
Differentiation is a concept that means _______.
A) Consumers like a variety of things
B) Each age segment views products exactly the same
C) Products need to appear to be different from one another to be successful in the marketplace
D) Communicating and delivering value in different ways to different customer groups
E) All of these
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Companies often try to draw the attributes
Q2: _ have a minority-majority population.<br>A)Georgia, Florida, Texas,
Q4: STP stands for segmentation,targeting,and positioning.
Q5: Baby boomers represent a huge segment of
Q6: _ would not be a good product
Q7: Differentiated target marketing means _.<br>A)Different prices to
Q8: Occupation segmentation is very closely related to
Q9: The largest generation is the Millennial Generation.Members
Q10: When customers struggle to identify salient points
Q11: Most Hispanics in the United States live