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VALS,a Form of Segmentation Based on Values and Lifestyles,allows Marketers

Question 22

Multiple Choice

VALS,a form of segmentation based on values and lifestyles,allows marketers to _________.


A) Better communicate with consumers
B) Understand consumers' level of resources and motivation
C) Connect to consumers either with their ideals, achievement, or self-expression
D) View eight groups of consumers
E) All of these

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