Multiple Choice
In the 1970s,Michelob beer changed its advertising messages frequently and saw sales plummet.Slogans like "Weekends were made for Michelob," "Put a little weekend into your weekday," and "Special times deserve a special beer" had consumers checking their calendars to find the right time to drink a Mich.Michelob was suffering from _________.
A) Underpostioning
B) Doubtful positioning
C) Overpositioning
D) Confused positioning
E) No positioning
Correct Answer:
Verified
Correct Answer:
Verified
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