Some Companies,like Insurance and Credit Card,would Like to Target Recent

Multiple Choice

Some companies,like insurance and credit card,would like to target recent high school graduates as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation called _______.

A) Reachable-the ability to reach the segment in terms of communication
B) Responsiveness-the feeling that the market will buy more if targeted
C) Sufficient size-the size of the market is large enough to be worth considering
D) Measurable-information can be obtained about the market
E) None of these