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To Gauge Consumer Response on Their New Line of Cellular

Question 47

Multiple Choice

To gauge consumer response on their new line of cellular phones,Rex Phones' researchers organized phone interviews with customers from different geographic regions.The information gathered from these interviews helped the company in assessing people's perceptions about the new line and the brand.Which of the following did the company use to gather this information?


A) Polybagging
B) Sweepstaking
C) In-store sampling
D) Opinion sampling
E) Lobbying

Correct Answer:

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