When Star Builders,a Company That Had Been Accused of Being

Multiple Choice

When Star Builders,a company that had been accused of being insensitive to the environment,ran a television ad that demonstrated its corporate support for Wildlife Foundation's "Save the Tiger fund",it engaged in _____ advertising.The ad was created by Star builders to enhance their community citizenship and create goodwill.

A) direct-mail
B) cooperative
C) public relations
D) trade
E) recruitment