Pine Wood Resorts Is a Chain of Forest Lodges

Multiple Choice

Pine Wood Resorts is a chain of forest lodges.At present,Sarah,the PR manager of the company,is building contacts and engaging with editors of travel magazines.Through these established networks,she wants write-ups about the lodges to be featured in various magazines.In this scenario,Sarah is _____ to market Pine Wood Resorts.

A) generating publicity
B) merchandising
C) providing spiffs
D) offering a slotting allowance
E) conducting advocacy advertising