Multiple Choice
In 2006,Rivera Brewing Co.expanded its involvement with the Orion Football League by signing a two-year deal with them.As part of the deal for which Rivera paid a million dollars,the brewing company would gain the rights to use the Football League's trademarks for retail promotions undertaken during the two year period.What promotional tool is Rivera using?
A) Sponsorship
B) Forward buying
C) Philanthropy
D) Lobbying
E) Community involvement
Correct Answer:
Verified
Correct Answer:
Verified
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