Multiple Choice
Which of the following is true of personal direct selling?
A) It is also known as forward buying.
B) It consists of two main forms-diverting and direct-mail advertising.
C) It is a process in which a representative convinces the customer of a product's value.
D) It takes place at a fixed retail location.
E) It is defined as personal selling only if it leads to a sale.
Correct Answer:
Verified
Correct Answer:
Verified
Q32: _ is the process of gathering,consolidating,updating,and enhancing
Q33: A drawback of direct marketing is that
Q34: A _ is paid by a manufacturer
Q35: Another name for behavioristics data is lifestyle
Q36: Consumer sales promotions are an example of
Q38: _ is defined as face-to-face selling away
Q39: _ is defined as an "interactive process
Q40: Differentiate between a push and a pull
Q41: The two processes required to work with
Q42: What is a sweepstake?