_____ Is Defined as an "Interactive Process of Addressable Communication

Multiple Choice

_____ is defined as an "interactive process of addressable communication that uses one or more advertising media to effect,at any location,a measurable sale,lead,retail purchase or charitable donation,with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers,prospects or donors."

A) Data management
B) Trade deal
C) Cooperative advertising
D) Direct marketing
E) Personal selling