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    Contemporary Advertising Study Set 1
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    Exam 18: Relationship Building
  5. Question
    A Sales Promotion Aimed at Members of the Distribution Channel
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A Sales Promotion Aimed at Members of the Distribution Channel

Question 19

Question 19

Multiple Choice

A sales promotion aimed at members of the distribution channel is called a _____.


A) spiff
B) diverting promotion
C) sampling process
D) trade promotion
E) polybagging promotion

Correct Answer:

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