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    Contemporary Advertising Study Set 1
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    Exam 11: Creative Execution
  5. Question
    In _____ Copy,writers Immediately Explain or Develop the Headline and Visual
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In _____ Copy,writers Immediately Explain or Develop the Headline and Visual

Question 45

Question 45

Multiple Choice

In _____ copy,writers immediately explain or develop the headline and visual in a straightforward,factual presentation.


A) institutional
B) narrative
C) picture-caption
D) device
E) straight-sell

Correct Answer:

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